Hi and welcome to Insider Advertising for April 8. I'm senior advertising reporter Lauren Johnson, and here's what's going on:
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![Mark Read wearing a suit and tie smiling at the camera: Toby Melville/Reuters]({"default":{"load":"default","w":"80","h":"60","src":"//img-s-msn-com.akamaized.net/tenant/amp/entityid/BB1fppKa.img?h=600&w=799&m=6&q=60&o=f&l=f&x=1721&y=719"},"size3column":{"load":"default","w":"62","h":"47","src":"//img-s-msn-com.akamaized.net/tenant/amp/entityid/BB1fppKa.img?h=469&w=624&m=6&q=60&o=f&l=f&x=1721&y=719"},"size2column":{"load":"default","w":"62","h":"47","src":"//img-s-msn-com.akamaized.net/tenant/amp/entityid/BB1fppKa.img?h=469&w=624&m=6&q=60&o=f&l=f&x=1721&y=719"}})
© Toby Melville/Reuters
Toby Melville/Reuters
Here's how major ad agencies like WPP and Omnicom are planning a return to the office
- Advertising agencies are redesigning offices with hybrid staff in mind, Lindsay Rittenhouse reported.
- The new way of working is letting some companies like WPP and MDC Partners reduce real estate and costs.
- Companies are also taking permanent remote workers and burnout into account.
Read the story.
![a man wearing a suit and tie: Eric Gaillard/Reuters]({"default":{"load":"default","w":"80","h":"60","src":"//img-s-msn-com.akamaized.net/tenant/amp/entityid/BB1fpnAi.img?h=600&w=799&m=6&q=60&o=f&l=f&x=2364&y=1660"},"size3column":{"load":"default","w":"62","h":"47","src":"//img-s-msn-com.akamaized.net/tenant/amp/entityid/BB1fpnAi.img?h=469&w=624&m=6&q=60&o=f&l=f&x=2364&y=1660"},"size2column":{"load":"default","w":"62","h":"47","src":"//img-s-msn-com.akamaized.net/tenant/amp/entityid/BB1fpnAi.img?h=469&w=624&m=6&q=60&o=f&l=f&x=2364&y=1660"}})
© Eric Gaillard/Reuters
Eric Gaillard/Reuters
Publicis is signing on to The Trade Desk's alternative to cookie-based ad targeting
- Ad giant Publicis Groupe is supporting The Trade Desk's alternative to third-party ad-targeting cookies, Unified ID 2.0, Patrick Coffee and I reported.
- Publicis is the first ad holding company to support the effort, following a number of adtech companies.
- The Trade Desk is trying to get buy-in for its solution to Apple and Google phasing out those cookies.
Read the story.
![a man wearing a suit and tie smiling at the camera: David Bentley, CEO of Porter Novelli Porter Novelli]({"default":{"load":"default","w":"80","h":"60","src":"//img-s-msn-com.akamaized.net/tenant/amp/entityid/BB1fppKs.img?h=598&w=798&m=6&q=60&o=f&l=f&x=455&y=244"},"size3column":{"load":"default","w":"62","h":"47","src":"//img-s-msn-com.akamaized.net/tenant/amp/entityid/BB1fppKs.img?h=468&w=624&m=6&q=60&o=f&l=f&x=455&y=244"},"size2column":{"load":"default","w":"62","h":"47","src":"//img-s-msn-com.akamaized.net/tenant/amp/entityid/BB1fppKs.img?h=468&w=624&m=6&q=60&o=f&l=f&x=455&y=244"}})
© Porter Novelli
David Bentley, CEO of Porter Novelli Porter Novelli
Porter Novelli's CEO lays out his plan to revive the PR firm after office closures and years of decline
- Omnicom PR agency Porter Novelli is trying to turn itself around after years of decline, Sean Czarnecki reported.
- It's refocusing on purpose-driven marketing, helping win work from clients like Sony and the Recording Academy.
- But building a pitch around purpose is risky, and other PR firms are chasing similar work.
Read the story.
More stories we're reading:
- Verizon just built a tool to vet its ads for bias and pledged to spend more on minority-owned media (Insider)
- How to get hired at Instagram, TikTok, and YouTube, according to company insiders (Insider)
- Insurance startup Lemonade parts with its top marketer after just over a year (Insider)
- More US adults use YouTube than any other social media - but Facebook reigns supreme among older Americans (Insider)
- Andreessen Horowitz just ranked the top e-commerce marketplaces of 2021. Here's a look inside the top 20, from Instacart to MasterClass. (Insider)
- Twitter held discussions for $4 billion takeover of Clubhouse (Bloomberg)
- Snap acquires Screenshop app to fuel shopping push (The Information)
Thanks for reading and see you tomorrow! You can reach me in the meantime at LJohnson@insider.com and subscribe to this daily email here.
Read the original article on Business InsiderVideo: Top angel investor on creating 'Unicorn Factory' to bring AI to VCs (CNBC)
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Source : https://www.msn.com/en-us/money/technologyinvesting/how-ad-agencies-are-planning-to-return-to-the-office/ar-BB1fpdVn
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