How Ad Agencies Are Planning To Return To The Office

Hi and welcome to Insider Advertising for April 8. I'm senior advertising reporter Lauren Johnson, and here's what's going on:

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Mark Read wearing a suit and tie smiling at the camera: Toby Melville/Reuters © Toby Melville/Reuters Toby Melville/Reuters

Here's how major ad agencies like WPP and Omnicom are planning a return to the office

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a man wearing a suit and tie: Eric Gaillard/Reuters © Eric Gaillard/Reuters Eric Gaillard/Reuters

Publicis is signing on to The Trade Desk's alternative to cookie-based ad targeting

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a man wearing a suit and tie smiling at the camera: David Bentley, CEO of Porter Novelli Porter Novelli © Porter Novelli David Bentley, CEO of Porter Novelli Porter Novelli

Porter Novelli's CEO lays out his plan to revive the PR firm after office closures and years of decline

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