Social-media star MrBeast (Jimmy Donaldson) has over 58 million followers on YouTube where he's leveraged his main channel to launch a variety of offshoot brands, including a burger chain.
Now he's eyeing Facebook and Snapchat as his next target. The 22-year-old creator is partnering with the startup Jellysmack to help redistribute his YouTube content onto the two apps.
Like YouTube, both Facebook and Snap pay creators a portion of ad revenue for videos posted on their platforms. Jellysmack plans to tweak MrBeast's videos, test out video thumbnails, and promote his videos with some paid media in exchange for a cut of incremental ad revenue earned.
"When you look at [MrBeast's] Facebook and Snap, he has four million subs on Facebook and three million subs on Snap," Jellysmack cofounder Michael Philippe said. "We believe that, and I'm sure he believes as well, that he could be at least as big as he is on YouTube."
MrBeast is one of two massively popular YouTubers that have signed on with Jellysmack this year. PewDiePie (Felix Kjellberg), who has over 100 million YouTube subscribers, joined the platform in January in a push to move his YouTube content on Facebook.
Jellysmack now has more than 400 employees and 150 creator partners. Two thirds of its creators generated more than $100,000 in gross revenue in 2020, the company said. The company has found success helping internet stars maintain a presence on each of the major platforms that their fans spend time on, like YouTube, Facebook, Snapchat, Instagram, and TikTok.
Jellysmack runs all aspects of video redistribution rather than offering its product as a self-service solution. Phillippe said this is a draw for creators like MrBeast or PewDiePie who aren't necessarily interested in re-cutting content for all of the different platforms.
"A lot of creators realize that their time is better spent when they focus on creating content instead of trying to optimize for every platform," Philippe said. "Number one — it's really difficult. And even when they do it themselves, it's obviously very time consuming."
Source : https://www.businessinsider.com/mrbeast-and-pewdiepie-eye-facebook-in-new-partnerships-with-jellysmack-2021-4